CONTEXT

Once upon a time, there was a baker who made delicious cookies for all the good people of the village of Buonconvento in Tuscany. The cookies sold in the region but never got further than the city of Siena. One day, a graphic designer walked into the store to buy some bread and found the baker and his wife in despair. They were going to close if they couldn’t find a solution to their business problems. If only they could sell more cookies…

The graphic designer wanted to help them and proposed the following deal: a complete brand identity and packaging concept in exchange for a small royalty on the packages sold in the following 3 years. The baker and his wife accepted the offer and never regretted their choice. This is a true story.