We set your brands to thrive.

Branding is
what we do


Your brand is a unique combination of reasons and emotions.

 

You want your clients to get it in a flash, or it will get lost in the clutter.

Founded in 1995 by Lisa Parenti, the Studio helps brands to define themselves and stand out.

Smart design is
what we believe in


Because form and substance are one and only

Ever felt irritated by things like a beautiful but uncomfortable chair? By a cute and meaningless picture? Or by pointless discussions solely argued by “like, dislike” statements?

We envisage design as the front end of a thorough thinking process, for your clients to perceive your brand  as you do.

Our approach


Helping your brand reach your selling objective

Brand
strategy

Frame your brand essence

Capture its functional and emotional features, its identity, and define its positioning

Brand
design

Feature your brand

Translate your brand strategy visually, into graphic design

Brand
communication

Showcase your brand

Spread its messages through relevant communication channels, thanks to our network of specialists

The team


Lisa Parenti
Director

Career: Creative and passionate for graphic design, Lisa Uzielli de Mari-Parenti studied Fine Arts at the City and Guilds of London Arts School and graduated with a BA in graphic design at Cooper Union School of Art in New York. She started her career in Milan with Tosi Communicazione, then continued in New York with Doyle Partners and Pentagram, until she founded her agency Parenti Design in 1995. What else: Entrepreneur, trilingual, Lisa lives between Switzerland and Tuscany with her husband and son and enjoys cross-fertilizing ideas. She now sits on the board of Cave de Genève and chaired the Career Women’s Forum for many years.

Flavia Engelmann
Strategist

Career: Flavia Engelmann qualifies as a global citizen. Born in New York, she graduated from Universtié Libre de Bruxelles with a masters degree in Economics, started her professional life with Andersen Consulting in Barcelona before pursuing her advertising career in Paris, then in Geneva, with Ogilvy & Mather, then Saatchi & Saatchi. In 20 years, Flavia developed multiple brands, global as well as local, in a variety of sectors, and joined the Parenti Design team in December 2012. What else: Fluent in 4 languages, Flavia is always up for a thrill; she is into horse riding, adventurous mountain sports and open water swimming, and now back to school for an MBA with HULT International Business school.

Nathalie Brique
Freelance Graphic Designer

Career: Freelance graphic designer, Nathalie Brique started her career in 1994 with Desdoigts et Associés in Paris, before joining Parenti Design in 2004 where she can express the variety of her talents across the great diversity of projects in the agency. What else: Mother of two, Nathalie is a regular and highly skilled rower.

Élie Kupsc
Graphic Designer

Career: Elie learned decorative arts at the Ecole des Arts Appliqués de Genève and continues to improve his skills by attending classes at l’Ecole Créa. Elie started working for a web design agency, then joined Parenti Design in 2010 where he can leverage his multifaceted creativity. What else: Elie is a self-taught, jack-of-all-trades with a passion for photography and illustration as well as an insatiable curiosity for anything related to digital art, new technologies, new media and junk food.

Yves-Laurent Dubosson
Production Manager

Career: Yves-Laurent was trained as a typographer, holds a degree in advertising techniques, and worked in production departments within big agencies such as Bozell, Trimedia or McCann-Erickson. He started EKZE, his own production company, in 2003. What else: Father of two, Yves-Laurent has a passion for graphic design and advertising and just loves to be challenged in finding solutions for print implementation and production.

Alexandre Schiffer
Graphic Designer

Career: Alexandre graduated from l’École des Arts Appliqués de Genève, as he was always particularly fond of graphic design, typography and web related topics. He completely embraces it from the start of his professional life and regularly updates his operating system to fully enhance his projects. He joined Parenti Design in 2014 as a graphic designer. What else:Alexandre is methodical and precise, he loves big cities and challenges. Invite him to Paris, London, New York or Berlin! Or just ask him for the impossible, he’ll do it!

Join us

 You judge a book by its cover 

- Lisa Parenti -

 Where is the brief? 

- Flavia Engelmann -

 Excellent, Excellent! 

- Alexandre Schiffer -

 I’m waiting for an answer. 

- Yves-Laurent Dubosson -

 I fear the worst… 

- Nathalie Brique -

 How do we go about responsive… ? 

- Élie Kupsc -