Le dolcezze di Nanni

Cantucci, Ricciarelli, Amaretti, Panforte di Siena

Le dolcezze di Nanni

year

1999 - 2001

domain

Grocery, Snacks, Biscuits

role

Logo Design, Packaging, Editorial Design, Photography

assessment

In 1997, Nanni is the baker in the village of Buonconvento, Tuscany. He is well known there for making delicious bread, biscuits and cakes.

challenge

Shape up Nanni’s image for ambitious, professional distribution, while staying close to its genuine and traditional core values. Seize the opportunity to be listed in the fine food section of Harvey Nichols.

brand strategy

Reveal Nanni’s savoir-faire: homemade Tuscan baking

Nanni
Original logo
Nanni
New logo
 
 

brand experience

Tradition and rough materials tell the story of homemade Tuscan biscuits.

 
 
 
 
 
 

brand experience

Print Design

Nanni presentation flyer
Flyer
Nanni Book
Book

TESTIMONIAL

«The best recipe for our success is our visual identity; it succeeded in enhancing our know-how and our products.»

Luca Marini, Sales Director, 2006

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