The Business Harbour

Business Service Platform

The Business Harbour

year

2015 - 2016

domain

Business Service Platform

role

Strategy, Logo Design, Visual Identity, UX/UI design, Print Design, Photography, Iconography

assessment

ICS is a 15 yo and growing international accounting firm based in Geneva. SLC is a salary hosting company which is part of ICS but legally independent. In 2014, both companies need to overhaul their communication to continue growing.

challenge

Develop a consistent and compelling image for ICS and SLC that reflects their competitive advantage: the two companies together gather a dedicated, multi-competent and international team on the Quai du Mont Blanc.

Brand Strategy

Gain emotional value: Feature the business, multi-service point of sale as a home port.

The Business Harbour - Visual Exploring
Visual Exploring
The Business Harbour - Original Logo
Original Logo
The Business Harbour - New Logo
New Logo
 
The Business Harbour - Logo Declination
Logo Declination
The Business Harbour - Iconography
Iconography
 
The Business Harbour - Cartes de visite
Cartes de visite
The Business Harbour - USB Stick
USB Stick

Brand experience

Print

The Business Harbour - Greeting Cards
Greeting Cards
The Business Harbour - Press Advertising
Press Advertising

Brand Experience

Digital

The Business Harbour - Responsive Design
Responsive Design
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