Castiglion Del Bosco


Hospitality, Golf and Wine

Assessment

Castiglion del Bosco is an estate located in the heart of the wine region of Brunello. This beautiful property consisting of several villas, a six star hotel and spa, a golf course and a vineyard, is designed for a unique form of time-share.

Challenge

Attract an international and exclusive clientele with the opportunity to own a villa in Tuscany as well as a share of vineyard.

Brand Strategy


Share the noble heritage of the premises

Exploration

End result

Logotype and typefaces

Implementation

Packaging

Visual aura

Parenti Design captured the right branding for our international and exclusive clientele, building on the noble heritage of the premises to convey a unique form of membership.

- Massimo Ferragamo, Owner, 2008 -