Le dolcezze di Nanni


Cantucci, Ricciarelli, Amaretti, Panforte di Siena

Assessment

In 1997, Nanni is the baker in the village of Buonconvento, Tuscany. He is well known there for making delicious bread, biscuits and cakes.

Challenge

Shape up Nanni’s image for ambitious, professional distribution, while staying close to its genuine and traditional core values. Seize the opportunity to be listed in the fine food section of Harvey Nichols.

Brand Strategy


Reveal Nanni’s savoir-faire: homemade Tuscan baking

Exploration

Logotype and typefaces

Print

Brand Communication


Tradition and rough materials tell the story of homemade Tuscan biscuits.

Packaging

Digital

Visual aura

The best recipe for our success is our visual identity; it succeeded in enhancing our know-how and our products.

- Luca Marini, Sales Director, 2006 -