Notz Stucki


Asset management & wealth management

Assessment

Pioneer of hedge funds with over 40 years of experience, NOTZ STUCKI & Cie is one of Europe’s greatest institutions in asset and wealth management.

Challenge

In 2008, NOTZ STUCKI needs to restore its reputation and image.

Brand Strategy


Focus attention on the brand strengths: “the entrepreneur’s vision and independence”

Initial logo

Design thinking

End result

Logotype et typefaces

Implementation

Brand Communication


Vision and independence are shown via the giraffe metaphor.

Visual identity

Digital

Visual aura

Parenti Design succeeded in analyzing our needs to creatively remodel our brand.

- Damiano Paternó Castello – Member of the Group Executive Committee – 2009 -