The business harbour


Business service platform

Assessment

ICS is a 15 yo and growing international accounting firm based in Geneva. SLC is a salary hosting company which is part of ICS but legally independent. In 2014, both companies need to overhaul their communication to continue growing.

Challenge

Develop a consistent and compelling image for ICS and SLC that reflects their competitive advantage: the two companies together gather a dedicated, multi-competent and international team on the Quai du Mont Blanc.

Brand Strategy


Gain emotional value:
Feature the business, multi-service point of sale as a home port.

Initial logos

Exploration

End result

Logotype and typefaces

Applications

Brand Communication


The recurring nautical imagery when referring to the Business Harbour services symbolizes the analogy with the home port.

Print

Digital

Visual aura