The business harbour

Business service platform


ICS is a 15 yo and growing international accounting firm based in Geneva. SLC is a salary hosting company which is part of ICS but legally independent. In 2014, both companies need to overhaul their communication to continue growing.


Develop a consistent and compelling image for ICS and SLC that reflects their competitive advantage: the two companies together gather a dedicated, multi-competent and international team on the Quai du Mont Blanc.

Brand Strategy

Gain emotional value:
Feature the business, multi-service point of sale as a home port.

Initial logos


End result

Logotype and typefaces


Brand Communication

The recurring nautical imagery when referring to the Business Harbour services symbolizes the analogy with the home port.



Visual aura