École des Musiques Actuelles

assessment

Founded in 1983, the first school of music in French-speaking Switzerland that was neither classical nor jazz was initially dedicated to the study of rock music. Over the decades, its teaching expanded to all so-called "contemporary" music. Today, eMa has nearly 500 students and is preparing to move into a new dimension.

challenge

This visual identity is unique in that it revolves around a logo whose central part (the letter M of eMa) is presented in a multitude of typographies, reflecting the diversity of music taught at the school.

Like music, the particularity of this "multilogo" is that it appears in a different way each time, while still being clearly recognizable through its different variations, whether are fixed or animated.

Finally, among all the M that make up the central part of the logo, there is one that illustrates the transition between the old and new identity of eMa. The sound wave M is a reference to the history and roots of the school, while marking its evolution towards its new form.