![Amadeus Capital](/steam/dynamic/W1siZmYiLCIvdmFyL2RmYWN0by9sb2NvbW90aXZlL3B1YmxpYy9zaXRlcy82NTJmMjY4YzM1NzNiODAwMGZjYTFkNmYvY29udGVudF9lbnRyeTY1MmYyNzhkMzU3M2I4MDAwZmNhMWQ5Zi82NTJmMjhlYzM1NzNiODAwMGZjYTMxZWEvZmlsZXMvcGFyZW50aWRlc2lnbi1icmFuZGluZ19hbWFkZXVzX2NvdmVyLWltYWdlLW1hcnF1ZS5qcGciXSxbInAiLCJ0aHVtYiIsIjIzMDQwMDBAIl1d/d709a3d6de15fde5/parentidesign-branding_amadeus_cover-image-marque.jpg)
Branding - Gestionnaire de fortune
Amadeus Capital
année
2019 - 2020
domaine
Gestion et Multi-Family Office
rôle
Brand identity, logo, papeterie, UI/UX Design, Motion Graphics
constat
Amadeus Capital est le résultat de la fusion de deux sociétés financières de capacités complémentaires et spécialisées, offrant sous une forme accessible une panoplie de solutions complexes et hautement technologiques à une cible familiale aisée.
challenge
Faciliter la lecture de la marque Amadeus.
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f29013573b8000fca333d/files/parentidesign-branding_amadeus_exploring-strategie.jpg?1697590081)
BRAND STRATEGY & DESIGN EVOLUTION
Consolider la complexité de l’offre dans un concept tout simple et actuel: Amadeus est un Family Finlab
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f29023573b8000fca3340/files/parentidesign-branding_amadeus_concept.png?1697590081)
Brand Design
La touche ludique dans la forme, la pleine expertise technique dans de fond.
![Old logo Amadeus Capital](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28343573b8000fca23e4/files/parentidesign-branding_amadeus_old-logo.png?1697589889)
![New logo Amadeus Capital](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28343573b8000fca23e7/files/parentidesign-branding_amadeus_new-logo.gif?1697589889)
![Logo Amadeus Capital Mock-up](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28353573b8000fca23f3/files/parentidesign-branding_amadeus_logo.jpg?1697589890)
Design and experience
Stationery
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f29023573b8000fca3343/files/parentidesign-branding_amadeus-pattern3.jpg?1697590081)
![Papeterie Amadeus](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28363573b8000fca240b/files/parentidesign-branding_amadeus_papeterie.jpg?1697589891)
![Amadeus Capital - Carte de voeux 2021](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f283e3573b8000fca248c/files/Amadeus_carte-de-voeux-2021.jpg?1697589897)
Amadeus Capital
Team
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f29023573b8000fca3346/files/parentidesign-branding_amadeus-team5.jpg?1697590081)