![Amadeus Capital](/steam/dynamic/W1siZmYiLCIvdmFyL2RmYWN0by9sb2NvbW90aXZlL3B1YmxpYy9zaXRlcy82NTJmMjY4YzM1NzNiODAwMGZjYTFkNmYvY29udGVudF9lbnRyeTY1MmYyNzhkMzU3M2I4MDAwZmNhMWQ5Zi82NTJmMjhlYzM1NzNiODAwMGZjYTMxZWEvZmlsZXMvcGFyZW50aWRlc2lnbi1icmFuZGluZ19hbWFkZXVzX2NvdmVyLWltYWdlLW1hcnF1ZS5qcGciXSxbInAiLCJ0aHVtYiIsIjIzMDQwMDBAIl1d/d709a3d6de15fde5/parentidesign-branding_amadeus_cover-image-marque.jpg)
Branding - Asset Management Firm
Amadeus Capital
year
2019 - 2020
domain
Asset management and Multi-Family Office
role
Brand identity, logo, UI/UX Design, stationery, Motion Graphics
assessment
Amadeus Capital is the outcome of the merger of two finance firms of
specialized and complementary capabilities. Amadeus offers a range of
complex, highly technological solutions to high net worth families.
challenge
Make Amadeus more approachable and easier to understand
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f29013573b8000fca333d/files/parentidesign-branding_amadeus_exploring-strategie.jpg?1697590081)
BRAND STRATEGY & DESIGN EVOLUTION
Showcase the « financial laboratory » offer via a simple and contemporary concept: Amadeus is a Family Finlab.
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f29023573b8000fca3340/files/parentidesign-branding_amadeus_concept.png?1697590081)
Brand Design
Playful in form, fully technical in substance
![Old logo Amadeus Capital](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28343573b8000fca23e4/files/parentidesign-branding_amadeus_old-logo.png?1697589889)
![New logo Amadeus Capital](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28343573b8000fca23e7/files/parentidesign-branding_amadeus_new-logo.gif?1697589889)
![Logo Amadeus Capital Mock-up](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28353573b8000fca23f3/files/parentidesign-branding_amadeus_logo.jpg?1697589890)
Design and experience
Stationery
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f29023573b8000fca3343/files/parentidesign-branding_amadeus-pattern3.jpg?1697590081)
![Papeterie Amadeus](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28363573b8000fca240b/files/parentidesign-branding_amadeus_papeterie.jpg?1697589891)
![Amadeus Capital - Carte de voeux 2021](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f283e3573b8000fca248c/files/Amadeus_carte-de-voeux-2021.jpg?1697589897)
Amadeus Capital
Team
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f29023573b8000fca3346/files/parentidesign-branding_amadeus-team5.jpg?1697590081)