![Gallí Decoration](/steam/dynamic/W1siZmYiLCIvdmFyL2RmYWN0by9sb2NvbW90aXZlL3B1YmxpYy9zaXRlcy82NTJmMjY4YzM1NzNiODAwMGZjYTFkNmYvY29udGVudF9lbnRyeTY1MmYyNzhkMzU3M2I4MDAwZmNhMWQ5Zi82NTJmMjhmMDM1NzNiODAwMGZjYTMyMGIvZmlsZXMvcGFyZW50aWRlc2lnbi1icmFuZGluZ19nYWxsaV9jb3ZlcjItaW1hZ2UtbWFycXVlLmpwZyJdLFsicCIsInRodW1iIiwiMjMwNDAwMEAiXV0/85159d116d7636a5/parentidesign-branding_galli_cover2-image-marque.jpg)
Branding - Interiors & Manufacture
Gallí Decoration
year
2002 - 2014
domain
Interiors & Manufacture
role
Strategy, Logo Design, Editorial Design, UX/UI design, Photography, Copywriting
assessment
Galli Décoration is an institution since 1890 in the Geneva interior decoration scene!
challenge
Update the brand image by building on its fundamental values
- Perceivable excellence
- Timeless elegance
- Committed relationship
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28f13573b8000fca3220/files/parentidesign-branding_galli_exploring-strategie.jpg?1697590068)
BRAND STRATEGY
Stand out as the timeless classic decoration player in the local market.
![Galli visual exploring](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27aa3573b8000fca2033/files/parentidesign-branding_galli_logo_try.jpg?1697589845)
Visual Exploring
![Galli](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27aa3573b8000fca2036/files/parentidesign-branding_galli_old-logo.jpg?1697589845)
Original Logo
![Galli](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27aa3573b8000fca2039/files/parentidesign-branding_galli_new-logo.png?1697589845)
New Logo
Visual Guidelines - Fonts
Visual Guidelines - Colors
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27ab3573b8000fca2045/files/parentidesign-branding_galli_logo.jpg?1697589846)
Stationery
Store & Vehicle branding
![Galli dressing](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27ab3573b8000fca204e/files/parentidesign-branding_galli_identite-visuelle-tshirt2.jpg?1697589846)
Dressing
![Galli vehicle branding](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27ab3573b8000fca2051/files/parentidesign-branding_galli_identite-visuelle-truck.gif?1697589846)
Vehicle branding
![Galli bag branding](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27ad3573b8000fca206f/files/parentidesign-branding_galli_identite-visuelle-sac.jpg?1697589847)
BAG BRANDING
![Galli signage](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27ad3573b8000fca2072/files/parentidesign-branding_galli_identite-visuelle-signage.jpg?1697589847)
Signage
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27ab3573b8000fca2054/files/parentidesign-branding_galli_night_store.jpg?1697589846)
Brand Communication
Framing Galli Décoration’s world grants it a “timeless classic” status.
![Galli - concept de communication](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b33573b8000fca20f0/files/parentidesign-branding_experience-communication.jpg?1697589853)
Brand Experience
Communication
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28f73573b8000fca328c/files/parentidesign-branding_galli_advertising2.jpg?1697590073)
![Galli Advertising](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27ab3573b8000fca2057/files/parentidesign-branding_galli_annonce.jpg?1697589846)
Advertising
![Galli bag branding](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27ab3573b8000fca205a/files/parentidesign-branding_galli_identite-visuelle-sac.jpg?1697589846)
Bag Branding
![Galli tramway advertising](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27ac3573b8000fca205d/files/parentidesign-branding_galli_identite-visuelle-tram1.jpg?1697589847)
Tramway advertising
Photoshoot Art direction © Annick Wetter
Photoshoot Art direction © Annick Wetter
Brand Experience
Digital
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28f93573b8000fca32b0/files/parentidesign-branding_digital_galli_webdesign.jpg?1697590075)
Webdesign
Responsive Design
![Galli Newsletter Design](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27ac3573b8000fca206c/files/parentidesign-branding_albinati_digital-newsletter.jpg?1697589847)
Newsletter Design