![Sother](/steam/dynamic/W1siZmYiLCIvdmFyL2RmYWN0by9sb2NvbW90aXZlL3B1YmxpYy9zaXRlcy82NTJmMjY4YzM1NzNiODAwMGZjYTFkNmYvY29udGVudF9lbnRyeTY1MmYyNzhkMzU3M2I4MDAwZmNhMWQ5Zi82NTJmMjhlODM1NzNiODAwMGZjYTMxYzkvZmlsZXMvcGFyZW50aWRlc2lnbi1icmFuZGluZ19zb3RoZXJfY292ZXIuanBnIl0sWyJwIiwidGh1bWIiLCIyMzA0MDAwQCJdXQ/b9ce75f21fb5cafb/parentidesign-branding_sother_cover.jpg)
Branding & Communication | Swiss vineyards
Sother
year
2021
domain
Vin
role
Stratégie, Création de logo, Identité visuelle, Site internet et e-commerce, Communication, Packaging
assessment
The Sother family owns two wine estates in Switzerland. In 2020, this young family business needed a logo and visual identity. A common storytelling had to be created to federate the two domains and make Sother emerge as a brand. The Château de Malessert and the Domaine du Manoir are sites steeped in history and both have a Cluniac heritage. Inspired by this, architectural aspects of the Cluny Abbey and medieval imagery were used to create the branding.
challenge
Create a common storytelling federating the two domains and make Sother emerge as a brand.
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28493573b8000fca2570/files/parentidesign-branding_sother_moodboard.webp?1697589908)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28493573b8000fca2573/files/parentidesign-branding_sother_intro.png?1697589908)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284d3573b8000fca25c1/files/parentidesign-branding_sother_cluny_carte.webp?1697589911)
![Sother - Charte graphique](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284d3573b8000fca25d0/files/parentidesign-branding_sother_charte-graphique.webp?1697589912)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284a3573b8000fca257c/files/parentidesign-branding_sother_logo.gif?1697589908)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284a3573b8000fca257f/files/parentidesign-branding_sother_logo.jpg?1697589909)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284a3573b8000fca2582/files/parentidesign-branding_sother-brand-design_logo.webp?1697589909)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284a3573b8000fca258b/files/parentidesign-branding_sother_font-01.gif?1697589909)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284a3573b8000fca2585/files/parentidesign-branding_sother_symbol.gif?1697589909)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284a3573b8000fca2588/files/parentidesign-branding_sother_symbol_archive.jpg?1697589909)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284d3573b8000fca25c7/files/parentidesign-branding_sother_gravure.png?1697589911)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284d3573b8000fca25ca/files/parentidesign-branding_sother_gravure_photo.jpg?1697589912)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284b3573b8000fca2591/files/parentidesign-branding_sother-gravure.webp?1697589910)
Graphic world
Labels, illustrations
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27963573b8000fca1ebf/files/parentidesign-branding_sother_icones_malessert.gif?1697589830)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f279b3573b8000fca1f13/files/parentidesign-branding_sother_photo_manoir.png?1697589834)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284b3573b8000fca25a3/files/parentidesign-branding_sother_etiquette_malessert.gif?1697589910)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284c3573b8000fca25af/files/parentidesign-branding_sother_bouchon_malessert.jpg?1697589911)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284b3573b8000fca2594/files/parentidesign-branding_sother_icones_manoir.gif?1697589910)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284b3573b8000fca2597/files/parentidesign-branding_sother_photo_malessert.png?1697589910)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284c3573b8000fca25a6/files/parentidesign-branding_sother_etiquette_manoir.gif?1697589911)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284c3573b8000fca25b2/files/parentidesign-branding_sother_bouchon_manoir.jpg?1697589911)
Brand world
Packaging, website
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284c3573b8000fca25b8/files/parentidesign-branding_sother_bouchon_mockup.jpg?1697589911)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284e3573b8000fca25d3/files/parentidesign-branding_sother_boite-1.jpg?1697589912)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f284e3573b8000fca25d6/files/parentidesign-branding_sother_verre.jpg?1697589912)