![The Business Harbour](/steam/dynamic/W1siZmYiLCIvdmFyL2RmYWN0by9sb2NvbW90aXZlL3B1YmxpYy9zaXRlcy82NTJmMjY4YzM1NzNiODAwMGZjYTFkNmYvY29udGVudF9lbnRyeTY1MmYyNzhkMzU3M2I4MDAwZmNhMWQ5Zi82NTJmMjhlZjM1NzNiODAwMGZjYTMyMDgvZmlsZXMvcGFyZW50aWRlc2lnbi1icmFuZGluZ190aGUtYnVzaW5lc3MtaGFib3VyX2NvdmVyLWltYWdlLW1hcnF1ZTIuanBnIl0sWyJwIiwidGh1bWIiLCIyMzA0MDAwQCJdXQ/e9a28445581a68b2/parentidesign-branding_the-business-habour_cover-image-marque2.jpg)
Branding - Business Service Platform
The Business Harbour
year
2015 - 2016
domain
Business Service Platform
role
Strategy, Logo Design, Visual Identity, UX/UI design, Print Design, Photography, Iconography
assessment
ICS is a 15 yo and growing international accounting firm based in Geneva. SLC is a salary hosting company which is part of ICS but legally independent. In 2014, both companies need to overhaul their communication to continue growing.
challenge
Develop a consistent and compelling image for ICS and SLC that reflects their competitive advantage: the two companies together gather a dedicated, multi-competent and international team on the Quai du Mont Blanc.
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28f23573b8000fca3226/files/parentidesign-branding_the-business-habour_exploring-strategy.jpg?1697590069)
Brand Strategy
Gain emotional value: Feature the business, multi-service point of sale as a home port.
![The Business Harbour - Visual Exploring](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b23573b8000fca20d5/files/parentidesign-branding_the-business-habour_rebranding-research.jpg?1697589852)
Visual Exploring
![The Business Harbour - Original Logo](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b23573b8000fca20d8/files/parentidesign-branding_the-business-habour-old-logo.jpg?1697589852)
Original Logo
![The Business Harbour - New Logo](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b23573b8000fca20db/files/parentidesign-branding_the-business-habour_branding_new-logo.png?1697589852)
New Logo
Visual Guidelines - Fonts
Visual Guidelines - Colors
![The Business Harbour - Logo Declination](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b33573b8000fca20e7/files/parentidesign-branding_the-business-habour_logo_secondaire.gif?1697589853)
Logo Declination
![The Business Harbour - Iconography](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b33573b8000fca20ea/files/parentidesign-branding_the-business-habour-iconography.png?1697589853)
Iconography
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b33573b8000fca20ed/files/parentidesign-branding_the-business-habour_logo.jpg?1697589853)
Stationery
Enveloppes
![The Business Harbour - Cartes de visite](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b43573b8000fca20f9/files/parentidesign-branding_the-business-habour_business_card.jpg?1697589853)
Cartes de visite
![The Business Harbour - USB Stick](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b43573b8000fca20fc/files/parentidesign-branding_the-business-habour_usb_key.jpg?1697589853)
USB Stick
Photo Shooting
Photo Shooting
Photo Shooting
Photo Shooting
Photo Shooting
Brand experience
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28f53573b8000fca326b/files/parentidesign-branding_the-business-habour_print_fourtre-cover.jpg?1697590072)
Folder
Folder
![The Business Harbour - Greeting Cards](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b53573b8000fca2114/files/parentidesign-branding_the-business-habour_print_carte-de-voeux.jpg?1697589854)
Greeting Cards
![The Business Harbour - Press Advertising](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b53573b8000fca2117/files/parentidesign-branding_the-business-habour_print_annonce-press.jpg?1697589854)
Press Advertising
Brand Experience
Digital
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28f73573b8000fca328f/files/parentidesign-branding_the-business-habour_digital-branding.jpg?1697590073)
![The Business Harbour - Responsive Design](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b63573b8000fca211a/files/parentidesign-branding_the-business-habour_digital-responsive-design.jpg?1697589855)
Responsive Design