![Creaholic](/steam/dynamic/W1siZmYiLCIvdmFyL2RmYWN0by9sb2NvbW90aXZlL3B1YmxpYy9zaXRlcy82NTJmMjY4YzM1NzNiODAwMGZjYTFkNmYvY29udGVudF9lbnRyeTY1MmYyNzhkMzU3M2I4MDAwZmNhMWQ5Zi82NTJmMjhlZTM1NzNiODAwMGZjYTMxZmMvZmlsZXMvcGFyZW50aWRlc2lnbi1icmFuZGluZ19jcmVhaG9saWNfY292ZXItaW1hZ2UtbWFycXVlLmpwZyJdLFsicCIsInRodW1iIiwiMjMwNDAwMEAiXV0/53fe4934b6ccddaf/parentidesign-branding_creaholic_cover-image-marque.jpg)
Branding - Innovation factory
Creaholic
year
2014 - 2016
domain
Innovation & Engineering
role
Strategy, Logo Design, Visual Identity, UX/UI design
assessment
Creaholic is an intriguing company based in Biel, which has quietly created industrial game-changing innovations for over 30 years. In 2015, Creaholic wants to broaden its awareness to pursue growth.
challenge
Define the concept of Creaholic for the outside world to grasp: it is not an engineering bureau, it is not a consulting firm, neither is it a design studio or a manufacturing workshop… it is a combination of all of the above, run by a free-spirited team.
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28fb3573b8000fca32d4/files/parentidesign-branding_creaholic_exploring-strategie2.jpg?1697590076)
brand strategy
Stand out with a straightforward definition of Creaholic: Professional Inventors.
![Brand identity research](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27a33573b8000fca1fb5/files/parentidesign-branding_creaholic_exploring-design.jpg?1697589839)
Exploring
![Creaholic original logo](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27a33573b8000fca1fb8/files/parentidesign-branding_creaholic_original-logo.png?1697589840)
Original logo
![Creaholic new logo](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27a33573b8000fca1fbb/files/parentidesign-branding_creaholic_actual-logo.gif?1697589840)
New Logo
Concept
Typographic work
Corporate Guidelines Fonts
Corporate Guidelines Colors
Logo Construction
![Creaholic Log](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27a43573b8000fca1fd0/files/parentidesign-branding_creaholic_corporate-identity-logo.jpg?1697589841)
![Creaholic logo variation](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27a43573b8000fca1fd3/files/parentidesign-branding_creaholic_brand-identity.gif?1697589841)
Logo variation
![Creaholic individual logos](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27a43573b8000fca1fd6/files/parentidesign-branding_creaholic_brand-identity-personal-logo.jpg?1697589841)
Individual logos
brand communication
Inspire with inventiveness and reassure with professionalism.
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27a43573b8000fca1fd9/files/parentidesign-branding_creaholic_stationery.jpg?1697589841)
![Creaholic Visual language](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27a53573b8000fca1fdc/files/parentidesign-branding_creaholic_brand-communication.gif?1697589841)
Visual language
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27a53573b8000fca1fdf/files/parentidesign-branding_creaholic_presentation.png?1697589841)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27a53573b8000fca1fe2/files/parentidesign-branding_creaholic_business-cards.jpg?1697589841)
BRAND EXPERIENCE
Digital
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28fd3573b8000fca32ec/files/parentidesign-branding_creaholic_digital_webdesign.jpg?1697590077)
PROTOTYPE
UX Research
Wireframes
Sitemaping & Userflow
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27a63573b8000fca1ff1/files/parentidesign-branding_creaholic_digital-responsive-design.jpg?1697589842)