TPG

assessment

tpg is launching a reimagined version of their mobile app. More intuitive, featuring integrated ticketing, a mobile SwissPass, and improved accessibility for people with disabilities, this new app marks a turning point in the passenger experience. It called for a campaign equal to that ambition — one capable of reaching Geneva's commuters wherever they are, on the platform and on their screens.

challenge

Design and roll out a coherent multichannel campaign by embedding tpg's new visual identity codes across every touchpoint. Make the app desirable, easy to understand, and accessible to all — while keeping perfect consistency across print, social media, and programmatic campaigns.