![SEIC](/steam/dynamic/W1siZmYiLCIvdmFyL2RmYWN0by9sb2NvbW90aXZlL3B1YmxpYy9zaXRlcy82NTJmMjY4YzM1NzNiODAwMGZjYTFkNmYvY29udGVudF9lbnRyeTY1MmYyNzhkMzU3M2I4MDAwZmNhMWQ5Zi82NTJmMjhlZjM1NzNiODAwMGZjYTMyMDIvZmlsZXMvcGFyZW50aWRlc2lnbi1icmFuZGluZ19zZWljX2NvdmVyLWltYWdlLW1hcnF1ZS5qcGciXSxbInAiLCJ0aHVtYiIsIjIzMDQwMDBAIl1d/1943c3e0490c3023/parentidesign-branding_seic_cover-image-marque.jpg)
Branding - Electricity, Multimedia & Installations Company
SEIC
year
2010 - 2018
domain
Electricity, Multimedia & Installations
role
Strategy, Logo Design, Editorial Design, UX/UI design, Signage, Advertising, Photography, Iconography, Illustrations, Copywriting
assessment
The Société Electrique Intercommunale de la Côte has been serving its 6 shareholder districts for over 100 years.
challenge
Engage in advanced sustainability while staying close to people as a public service
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28f23573b8000fca3223/files/parentidesign-branding_seic_exploring-strategie2.jpg?1697590068)
Brand Strategy
Build sustainability expertise for the region by making clean energy available to all.
![SEIC_ Visual Exploring](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b03573b8000fca20b1/files/parentidesign-branding_SEIC_logo-overhaul.jpg?1697589850)
Visual Exploring
![SEIC - Original Logo](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b03573b8000fca20b4/files/parentidesign-branding_SEIC_old-logo.png?1697589850)
Original Logo
![SEIC - New Logo](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b03573b8000fca20b7/files/parentidesign-branding_SEIC_new-logo.png?1697589851)
New Logo
Visual Guidelines - Fonts
Visual Guidelines - Colors
![SEIC - Main Icons](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b13573b8000fca20c3/files/parentidesign-branding_SEIC_metier.gif?1697589851)
Main Icons
![SEIC - Iconography](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b13573b8000fca20c6/files/parentidesign-branding_SEIC_picto.png?1697589851)
Iconography
Brand Illustrations
Brand Illustrations
Brand Illustrations
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27ba3573b8000fca216b/files/parentidesign-branding_SEIC_logo-design.jpg?1697589858)
![SEIC_Stationery](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27ba3573b8000fca2171/files/parentidesign-branding_SEIC_identite-visuelle-papeterie2.jpg?1697589858)
Stationery
![SEIC_Business-Cards](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27ba3573b8000fca2174/files/parentidesign-branding_SEIC_identite-visuelle-carte-de-visite.jpg?1697589858)
business cards
![SEIC_goodies](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27bb3573b8000fca2177/files/parentidesign-branding_SEIC_objet-publicitaire2.gif?1697589858)
GOODIES
Corporate Guidelines
Corporate Guidelines
Corporate Guidelines
![SEIC_Car-Branding](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27943573b8000fca1e89/files/parentidesign-branding_SEIC_identite-visuelle-vehicule.gif?1697589828)
Car Branding
![SEIC_bus-branding](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27983573b8000fca1edd/files/parentidesign-branding_SEIC_bus-design.jpg?1697589831)
Bus Branding
![SEIC_Electric-Car+Charger+Design](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27bb3573b8000fca2183/files/parentidesign-branding_SEIC_identite-visuelle-charger-design.jpg?1697589859)
Electric Car and Charger design
![SEIC_Brand-Items](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27bc3573b8000fca218c/files/parentidesign-branding_SEIC_goodies2.jpg?1697589859)
Brand items
![SeIC_Brand-Items](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27bc3573b8000fca218f/files/parentidesign-branding_SEIC_goodies1.png?1697589859)
Brand items
BRAND DEXPERIENCE
Print Design
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28f83573b8000fca3295/files/parentidesign-branding_SEIC_identite-visuelle-rapport_gestion1.jpg?1697590073)
![SEIC_Newsletter](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27943573b8000fca1e8c/files/parentidesign-branding_SEIC_newsletter.jpg?1697589828)
Monthly Newsletter
![SEIC_Brochure](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27983573b8000fca1ee0/files/parentidesign-branding_SEIC_brochure.jpg?1697589831)
Brochure
Greetings Card
Greetings Card
Annual Report
![SEIC_fiche-produit](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27bc3573b8000fca2195/files/parentidesign-branding_SEIC_identite-visuelle-fiche-technique.jpg?1697589860)
Fiches produits
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27bc3573b8000fca2192/files/parentidesign-branding_SEIC_depliant01.jpg?1697589859)
BRAND EXPERIENCE
Event & Signage
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28fa3573b8000fca32b6/files/parentidesign-branding_SEIC_identite-visuelle-inauguration.jpg?1697590075)
New headquarters Inauguration - Photography by Violaine Martin
New headquarters Inauguration - Photography by Violaine Martin
New headquarters Inauguration - Photography by Violaine Martin
New headquarters Inauguration - Photography by Violaine Martin
New headquarters Inauguration - Photography by Violaine Martin
New headquarters Inauguration - Photography by Violaine Martin
New headquarters Inauguration - Photography by Violaine Martin
![SEIC-Interior design and signage](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28143573b8000fca2213/files/parentidesign-branding_SEIC_identite-visuelle-signaletique_0.jpg?1697589865)
Mural illustrations by Jonathan Calugi, Photography by Thomas Jantsher and Violaine Martin
BRAND EXPERIENCE
Advertising
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f29003573b8000fca331c/files/parentidesign-branding_SEIC_advertising01.jpg?1697590079)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28143573b8000fca2216/files/parentidesign-branding_SEIC_advertising03.jpg?1697589865)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28143573b8000fca2219/files/parentidesign-branding_SEIC_advertising04.jpg?1697589865)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28153573b8000fca2225/files/parentidesign-branding_SEIC_adverting-press.jpg?1697589865)
Press advertising
![SEIC_banners](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28153573b8000fca2228/files/parentidesign-branding_banners.gif?1697589865)
Banners
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28253573b8000fca22f4/files/logo_seic_150dpi_1920X1080.jpg?1697589876)