Branding | Alias Partners
Alias Partners
year
2025
domain
Wealth Management
role
Strategy, Visual Identity, Brand Guidelines, Motion Design, Signage, Print Design, Webdesign, Photography
assessment
Founded in 1972, CRSC Gestion is one of Geneva’s oldest wealth management firms. Renamed Alias Partners in 2018, the company continues to grow and, in 2024, begins a transition to a new generation of partners — a team now reflecting on whether the brand truly aligns with the firm’s current reality.
challenge
Define a brand posture that reflects long-term continuity, drawing on its heritage to assert relevance today and into the future.
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Alias Partners
Branding | Alias Partners