Advertising Campaign – Ligne 29
TPG
year
2025
domain
Public transport
role
360° Campaign
assessment
Launched for summer 2025, the new TPG Line 29 connects the main lakeside beaches of the Canton of Geneva, from Collonge-Bellerive to Creux-de-Genthod, every Friday to Sunday. Designed to encourage soft and accessible mobility during the warm season, this line complements Geneva’s summer public transport offering while promoting easy access to the lake’s relaxation spots.
challenge
The objective: raise public awareness of this new seasonal line by highlighting its convenience and friendly spirit, and encourage locals to use it for their beach outings. The launch event at Plage des Eaux-Vives also serves as the official kick-off for this summer initiative.
TESTIMONIAL
«The Geneva Public Transport, tpg, is expanding its offer to make it easier for customers to use public transport to reach their leisure activities. Thanks to its responsiveness, Parenti & Co. was able to quickly provide us with a two-phase communication campaign. First, to invite the population to the launch of our summer line 29, the “Beach Line,” and then to promote it. The brief from tpg suggested travel journals as a source of inspiration, with handwritten notes and photo layouts reminiscent of scrapbooks. The agency perfectly understood our vision and delivered fresh and quirky visuals that transport us into a vibrant “vacation in the city”.»
Isabelle Fatton, Chargée de Communication
Discover even more projects
École des Musiques Actuelles
Rebranding, Iconography, Signage & Motion Design
Genève Aéroport - Concessions commerciales
Advertising campaign | Shops & restaurants
SIG - Eau de Genève
Advertising Campaign | Industrial Services
Association des communes genevoises
Visual Identity
Léman Bleu
National League | Saison 2022-2023
Fondation des Parkings
Advertising Campaign | Parkings
HES-SO Genève
Change le code !
Sother
Branding & Communication | Swiss vineyards
Genève Aéroport - Concessions commerciales
Branding & Communication | Shops & restaurants
Rhône Gestion
Branding | Asset & Wealth Management
SIG - Thermique2030°
Branding & Communication | Launch of SIG's Thermıque2030° program
ODDITY
Branding | Communication Agency
Sother
UI/UX Design
Jungle Studio
Branding | Brand Strategy Studio
Albinati Aeronautics
UI/UX Design
TPG
Advertising Campaign – Public Transport
BoomAgers
Branding - Marketing Agency
Chabrier Avocats
Branding - Law firm
Amadeus Capital
Branding - Asset Management Firm
Siena Dream Villas
Branding - Luxury rentals in Tuscany
zenGo
Branding - Public Transport Mobile Application
Alphaswiss
Branding - Wealth management advisory firm
tpgPreview
Launch Advertising - tpg mobile application
Fabbrica
Branding - Contemporary wine estate
Creaholic
Branding - Innovation factory
Albinati Aeronautics
Branding - Private Jets & Aeronautics
SEIC
Branding - Electricity, Multimedia & Installations Company
Cave de Genève
Branding - Wine Coopérative
The Business Harbour
Branding - Business Service Platform
Gallí Decoration
Branding - Interiors & Manufacture
Notz Stucki
Branding - Asset & Wealth Management
Castiglion del Bosco
Branding - Hospitality, Golf Resort & Wine
Le dolcezze di Nanni
Branding - Cantucci, Ricciarelli, Amaretti, Panforte di Siena
Clés du Climat Genève
Brand Identity | République et canton de Genève
Eightstone
Brand Identity System
World Climate Research Programme
Rebranding
Banque de Commerce et de Placements
Branding | Banque de Commerce et de Placements
Caisse de Prévoyance de l'Etat de Genève
Branding | Caisse de Prévoyance de l'Etat de Genève
Ondine Genevoise
Branding
TPG
Advertising Campaign – Ligne 29