Advertising Campaign – Ligne 29
TPG
year
2025
domain
Public transport
role
360° Campaign
assessment
Launched for summer 2025, the new TPG Line 29 connects the main lakeside beaches of the Canton of Geneva, from Collonge-Bellerive to Creux-de-Genthod, every Friday to Sunday. Designed to encourage soft and accessible mobility during the warm season, this line complements Geneva’s summer public transport offering while promoting easy access to the lake’s relaxation spots.
challenge
The objective: raise public awareness of this new seasonal line by highlighting its convenience and friendly spirit, and encourage locals to use it for their beach outings. The launch event at Plage des Eaux-Vives also serves as the official kick-off for this summer initiative.
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Advertising Campaign – Ligne 29