![zenGo](/steam/dynamic/W1siZmYiLCIvdmFyL2RmYWN0by9sb2NvbW90aXZlL3B1YmxpYy9zaXRlcy82NTJmMjY4YzM1NzNiODAwMGZjYTFkNmYvY29udGVudF9lbnRyeTY1MmYyNzhkMzU3M2I4MDAwZmNhMWQ5Zi82NTJmMjhlZDM1NzNiODAwMGZjYTMxZjAvZmlsZXMvcGFyZW50aWRlc2lnbi1icmFuZGluZ196ZW5Hb19jb3Zlci1pbWFnZS1tYXJxdWUuanBnIl0sWyJwIiwidGh1bWIiLCIyMzA0MDAwQCJdXQ/e7b20206847737a9/parentidesign-branding_zenGo_cover-image-marque.jpg)
Branding - Public Transport Mobile Application
zenGo
year
2019
domain
Mobility as a Service
role
Logo design, visual identity, motion design, print, app design, website design and UX, communication
Illustrations by Florian Zumwald: tsoom.ch
assessment
Public Transport for Geneva (TPG) and Lausanne (TL) need to brand their new offer combining public transport to other means of transport.
challenge
Design a logo and visual identity that suits the two main clients and their partners and can be adapted to different markets while remaining highly recognizable.
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28f23573b8000fca3232/files/parentidesign-branding_zenGo_exploring-strategie-1.jpg?1697590069)
BRAND STRATEGY
The G in the logo is an arrow representing motion and mobility. The color gradients change according to the market, with orange for Geneva (TPG) and blue for Lausanne (TL).
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f281a3573b8000fca2288/files/parentidesign-branding_zenGo_logo-overhaul2.gif?1697589870)
Creative exploring
Global logo
![zenGo TPG (Genève)](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28253573b8000fca22eb/files/parentidesign-branding_zenGo_new-logo_GVA2.png?1697589875)
Geneva logo (TPG)
![zenGo TL (Lausanne)](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28253573b8000fca22ee/files/parentidesign-branding_zenGo_new-logo_LS2.png?1697589875)
Lausanne logo (TL)
Brand book
Museo Sans Rounded
Logo construction
Color gradients
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28253573b8000fca22fa/files/parentidesign_zengo_branding_logo.jpg?1697589876)
Visual Identity
Color gradients reminiscent of the logo represent seamless multimodal journeys in a zen, isometric city.
Visual Identity
Illustrations
![Flon espace client tl - Tour Bel-Air](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f283a3573b8000fca2444/files/IMG_2198-2.jpg?1697589894)
![Flon espace client tl - Cathédrale](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f283b3573b8000fca2447/files/IMG_2189-2.jpg?1697589894)
Illustrations of Geneva and Lausanne
Sketches for isometric landmarks
![Isométrie zenGo](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28253573b8000fca22f7/files/zenGo_isometrie.png?1697589876)
Isometric perspective (by Stefan Behrendt)
Geneva illustration
Lausanne illustration
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28263573b8000fca2300/files/parentidesign_zengo_branding_flyer.jpg?1697589876)
Geneva leaflet
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28263573b8000fca2303/files/parentidesign_zengo_branding_leaflet.jpg?1697589876)
Lausanne leaflet
Brand Experience
Digital
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28fa3573b8000fca32bf/files/parentidesign_zengo_branding_application.jpg?1697590075)
Webapp icon
![Zengo](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28243573b8000fca22d9/files/parentidesign_zengo_branding_app-design.jpg?1697589874)
App - Splashscreen
![App design zengo](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28243573b8000fca22d3/files/parentidesign_zengo_branding_user-interface.jpg?1697589874)
App design
![zenGo token](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28243573b8000fca22dc/files/parentidesign-branding_zenGo_piece.gif?1697589874)
zenGo token
![UI kit zenGo](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28243573b8000fca22df/files/parentidesign-branding_zenGo_UIKIT.gif?1697589874)
User interface kit
Landing page : www.zengo.ch
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28263573b8000fca22fd/files/parentidesign_zengo_branding_website.jpg?1697589876)
Animation
Motion design
![Storyboard](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28233573b8000fca22c7/files/parentidesign-branding_zenGo_storyboard.jpg?1697589873)
Storyboard
![After Effect](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28233573b8000fca22ca/files/parentidesign-branding_zenGo_aftereffect.jpg?1697589873)
After Effect
Animation introducing zenGo