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Parenti Design:
The Branding Studio becomes Parenti & Co

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Creative studio —

Branding, communication, and customer experience agency made in Switzerland.

Since 1998, the agency has been dedicated to enhancing both local and international brands. Our approach is based on the principles of thoughtful design, which we deeply respect yet love to challenge in order to create something new. In other words, boldly classic design.

Featured work

Visibility. Legitimacy. Sustainability.

Expertise —

You don’t do things like everyone else. We don’t either.

Count on our more than 25 years of experience, embodied by the success of over 1,000 projects for leading companies in Switzerland and throughout Europe. In an increasingly competitive market, we’re ready to help you define, redefine or refine your brand and abidingly assert its difference.


Our work has been recognized by:


Our branding approach rests on 4 pillars. Strategy: the essence of a brand. Design: its appearance. Communication: what it says. Experience: what it conveys.

What’s conceived well begins by being stated clearly. That’s why, before we undertake any visual approach, we get to know you through a rigorous discovery process that includes:

  • Customer insight and understanding
  • Competitive analysis
  • Positioning
  • Value proposition
  • Customer experience strategy
  • Digital strategy
  • Brand Architecture

Above all, we’re passionate about design – balance, perspective, movement, harmony. We’re even more excited when the work we create is a true reflection of your brand and strategy. The types of design we work on include:

  • Visual identity
  • Logo development
  • Naming
  • Baseline
  • Brand guidelines
  • Stationery
  • Tone-of-voice

What’s a strong brand worth if it isn’t seen? We make sure it gets noticed by your audience in a variety of ways:

  • Advertising
  • 360° Campaigns
  • Social Media
  • Print / OOH
  • Digital / DOOH

Beyond strategy and design is a whole world of communications where your brand lives and interacts with clients. Our team works in all these mediums:

  • UX Design
  • Web Design
  • App Design
  • Editorial Design
  • Signage
  • Motion Design
  • Packaging
  • Brand Content


Brands we’ve helped shape.

Need to change but not sure how?

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