![Cave de Genève](/steam/dynamic/W1siZmYiLCIvdmFyL2RmYWN0by9sb2NvbW90aXZlL3B1YmxpYy9zaXRlcy82NTJmMjY4YzM1NzNiODAwMGZjYTFkNmYvY29udGVudF9lbnRyeTY1MmYyNzhkMzU3M2I4MDAwZmNhMWQ5Zi82NTJmMjhlZjM1NzNiODAwMGZjYTMyMDUvZmlsZXMvcGFyZW50aWRlc2lnbi1icmFuZGluZ19jYXZlX2dlbmV2ZV9jb3Zlci1pbWFnZS1tYXJxdWUuanBnIl0sWyJwIiwidGh1bWIiLCIyMzA0MDAwQCJdXQ/3d9987b38fea305a/parentidesign-branding_cave_geneve_cover-image-marque.jpg)
Branding - Wine Coopérative
Cave de Genève
year
2015 - 2017
domain
Viticulture
role
Strategy, Advertising, Editorial Design, Special Event Management, UX/UI design, Photography, Iconography, Copywriting, Illustration
Logo & Label design by Tosi comunicazione
assessment
La Cave de Genève (CdG) is the leader in the 3d wine-producing canton of Switzerland, which makes it a key player on the Swiss wine scene. However, in 2014, its reputation was very much below the quality of its products. Therefore, CdG re-defined its brand inside out; from re-structuring the wine ranges, to designing the entire visual identity and defining a new communication strategy.
challenge
CdG needed to stand out on the Swiss wine scene as a leading quality wine brand.
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28f23573b8000fca3229/files/parentidesign-branding_cave_geneve_exploring-strategie-1.jpg?1697590069)
brand strategy
Link the Cave de Genève brand to its cultural heritage.
![Cave-de-Geneve_Geneva-gravures](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b73573b8000fca2135/files/parentidesign-branding_cave_geneve_gravures.jpg?1697589855)
GENEVA HISTORIC GRAVURES
![Cave-de-Genve_New-Labels](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b73573b8000fca2138/files/parentidesign-branding_cave_geneve_etiquettes.jpg?1697589856)
NEW LABELS BY TOSI COMUNICAZIONE
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b83573b8000fca213b/files/parentidesign-branding_cave_geneve_strategie_gravure_geneve.gif?1697589856)
Brand Communication
The history of Geneva is the source of storytelling for Cave de Genève.
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b63573b8000fca2126/files/parentidesign-branding_cave_geneve_advertising4.jpg?1697589855)
![Cave-de-Geneve_Annonce-Presse](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b63573b8000fca2129/files/parentidesign-branding_cave_geneve_annonce_presseHD2.png?1697589855)
Press Advertising
![Cave-de-Geneve_Tresor-Brochure](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b73573b8000fca212c/files/parentidesign_branding_cave_geneve_design_mailing_tresor_couverture.jpg?1697589855)
Trésor Brochure
![Cave-de-Geneve_Clemence-Brochure](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b73573b8000fca212f/files/parentidesign_branding_cave_geneve_design_mailing_clemence_couverture.jpg?1697589855)
Clémence Brochure
BRAND EXPERIENCE
Consistency reinforces Cave de Genève’s visibility 360°.
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b83573b8000fca213e/files/parentidesign-branding_cave_geneve_editorial_01.jpg?1697589856)
Brochure
Brochure
Brochure
Brochure
Brochure
Brochure
![Cave-de-Genve_Mailing](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b93573b8000fca2153/files/parentidesign_branding_cave_geneve_design_mailing_printemps_couverture.jpg?1697589857)
Mailing
![Cave-de-Genve_Illustration](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b93573b8000fca2156/files/parentidesign-branding_cave_geneve_illustration.jpg?1697589857)
Illustrations
Photo shooting art direction (Photograph: Relaycom)
Photo shooting art direction (Photograph: Relaycom)
Photo shooting art direction (Photograph: Relaycom)
Photo shooting art direction (Photograph: Relaycom)
Photo shooting art direction (Photograph: Relaycom)
Photo shooting art direction (Photograph: Relaycom)
![Cave-de-Genve_Packshots](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b93573b8000fca215c/files/parentidesign-branding_cave_geneve_packshot.gif?1697589857)
Packshot
![Cave-de-Genve_Iconography](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b93573b8000fca215f/files/parentidesign-branding_cave_geneve_iconography.png?1697589857)
Iconography
BRAND EXPERIENCE
Event Management
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28f73573b8000fca3292/files/parentidesign-branding_cave_geneve_evenementiel.jpg?1697590073)
![Cave-de-Genve_Roll-Ups](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b93573b8000fca2159/files/parentidesign-branding_cave_geneve_roll_up.jpg?1697589857)
Roll-ups
![Cave-de-Geneve_Tresor-launch-event](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27943573b8000fca1e86/files/parentidesign-branding_cave_geneve_tresor-flyer.jpg?1697589828)
TRÉSOR HUNT FLYER
![Cave-de-Geneve_Tresor-launch-event](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27983573b8000fca1eda/files/parentidesign-branding_cave_geneve_tresor.jpg?1697589831)
Trésor launch event
Exhibition stand design
Exhibition stand design
Exhibition stand design
BRAND EXPERIENCE
Digital
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f28f93573b8000fca32b3/files/parentidesign-branding_cave_geneve_teasing-website2.jpg?1697590075)
![Cave-de-Geneve_Webdesign](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27b73573b8000fca2132/files/parentidesign-branding_cave_geneve_digital-ux-design.jpg?1697589855)
Website + e-Shop fully responsive
![Cave-de-Genve_eShop](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f27973573b8000fca1ed4/files/parentidesign-branding_cave_geneve_shop02.jpg?1697589831)
eShop
![Cave-de-Geneve_Social Media Setup and Community Management](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f279c3573b8000fca1f28/files/parentidesign-branding_cave_geneve_social-media2.jpg?1697589834)
Social Media Setup and Community Management