![ODDITY](/steam/dynamic/W1siZmYiLCIvdmFyL2RmYWN0by9sb2NvbW90aXZlL3B1YmxpYy9zaXRlcy82NTJmMjY4YzM1NzNiODAwMGZjYTFkNmYvY29udGVudF9lbnRyeTY1MmYyNzhkMzU3M2I4MDAwZmNhMWQ5Zi82NTJmMjhlOTM1NzNiODAwMGZjYTMxZDUvZmlsZXMvcGFyZW50aWRlc2lnbi1icmFuZGluZ19PRERJVFlfY292ZXIuanBnIl0sWyJwIiwidGh1bWIiLCIyMzA0MDAwQCJdXQ/0ee325b3cf6785e3/parentidesign-branding_ODDITY_cover.jpg)
Branding | Communication Agency
ODDITY
year
2021
domain
Communication
role
Branding
assessment
In 2021, this new communication agency in Geneva needed a logo and a visual identity.
challenge
Create a branding that reflects the independent approach of the company and its name, inspired by David Bowie's "Space Oddity".
INSPIRATION
Brand universe
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f29043573b8000fca3367/files/parentidesign-branding_ODDITY_moodboard.jpg?1697590082)
BRANDING
Logo and custom-made alphabet
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/652f29043573b8000fca336a/files/parentidesign-ODDITY_logo_baseline.jpg?1697590082)
![ODDITY logo GIF](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28443573b8000fca2507/files/parentidesign-ODDITY_GIF.gif?1697589904)
![ODDITY logo](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28443573b8000fca250a/files/parentidesign-ODDITY_logo.jpg?1697589904)
![ODDITY stars](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28443573b8000fca250d/files/parentidesign-ODDITY_stars.jpg?1697589904)
![ODDITY 3D](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28443573b8000fca2510/files/parentidesign-ODDITY_3d-symbol.gif?1697589904)
![ODDITY typo GIF](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28453573b8000fca2516/files/parentidesign-ODDITY_alphabet.gif?1697589905)
![ODDITY alphabet](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28453573b8000fca2519/files/parentidesign-ODDITY_alphabet_2.jpg?1697589905)
![ODDITY Helevetica Extended](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28453573b8000fca251c/files/parentidesign-branding_ODDITY_helvetica_extended.jpg?1697589905)
![ODDITY Business card](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28453573b8000fca251f/files/parentidesign-branding_ODDITY_business_card.jpg?1697589905)