![École des Musiques Actuelles](/steam/dynamic/W1siZmYiLCIvdmFyL2RmYWN0by9sb2NvbW90aXZlL3B1YmxpYy9zaXRlcy82NTJmMjY4YzM1NzNiODAwMGZjYTFkNmYvY29udGVudF9lbnRyeTY1MmYyNzhkMzU3M2I4MDAwZmNhMWQ5Zi82NTJmMjhlNjM1NzNiODAwMGZjYTMxYjcvZmlsZXMvcGFyZW50aWRlc2lnbi1lTWEtYWxidW0ucG5nIl0sWyJwIiwidGh1bWIiLCIyMzA0MDAwQCJdXQ/24fd258d754dba2b/parentidesign-eMa-album.png)
Rebranding, Iconography, Signage & Motion Design
École des Musiques Actuelles
year
2022 - 2023
domain
Music school
role
Integrated Brand Identity
assessment
Founded in 1983, the first school of music in French-speaking Switzerland that was neither classical nor jazz was initially dedicated to the study of rock music. Over the decades, its teaching expanded to all so-called "contemporary" music. Today, eMa has nearly 500 students and is preparing to move into a new dimension.
challenge
This visual identity is unique in that it revolves around a logo whose central part (the letter M of eMa) is presented in a multitude of typographies, reflecting the diversity of music taught at the school.
Like music, the particularity of this "multilogo" is that it appears in a different way each time, while still being clearly recognizable through its different variations, whether are fixed or animated.
Finally, among all the M that make up the central part of the logo, there is one that illustrates the transition between the old and new identity of eMa. The sound wave M is a reference to the history and roots of the school, while marking its evolution towards its new form.
![École des Musiques Actuelles](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286a3573b8000fca2795/files/ETM-eMa.gif?1697589935)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286a3573b8000fca2798/files/parentidesign_ema100m.png?1697589935)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286a3573b8000fca279b/files/parentidesign_ema100m_black.gif?1697589935)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286a3573b8000fca279e/files/parentidesign-eMa_carte-de-visite.jpg?1697589935)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286b3573b8000fca27a1/files/parentidesign-eMa-M-logo_black.jpg?1697589935)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286b3573b8000fca27a7/files/parentidesign-eMa-styledemusique2.jpg?1697589936)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286b3573b8000fca27aa/files/parentidesign-eMa-M-dance_1.gif?1697589936)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286b3573b8000fca27ad/files/parentidesign-eMa_color-palet.jpg?1697589936)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286b3573b8000fca27b3/files/parentidesign-eMa-M-logoinszrument_black.jpg?1697589936)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286c3573b8000fca27b6/files/parentidesign-eMa_F12-2.jpg?1697589936)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286c3573b8000fca27b9/files/parentidesign-eMa_F12.jpg?1697589937)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286c3573b8000fca27bc/files/parentidesign-eMa_F4.jpg?1697589937)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286c3573b8000fca27bf/files/Icone_partition.gif?1697589937)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286d3573b8000fca27cb/files/parentidesign-eMa_signage.jpg?1697589938)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286d3573b8000fca27ce/files/parentidesign-eMa_Tote_Bag.jpg?1697589938)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f286d3573b8000fca27d1/files/parentidesign-eMa-moretocome.png?1697589938)