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World Climate Research Programme


World Climate Research Programme


2024 - 2024


World Climate Research


Brand identity, Brand Architecture, Motion Design & Brand Collaterals


WCRP coordinates international climate research between thousands of scientists from multiple disciplines across the world. It fosters initiatives in climate research that require international collaboration because they are too large or too complex for a single nation, agency or scientific discipline. In 2022, WCRP’s branding lacked cohesion and failed to convey the critical importance of the organization's role in fostering international collaboration for climate research.


Create a new visual identity for WCRP that enhances its credibility with high-level policymakers, supports fundraising and fosters pride among its members.



«The team understood us better than we understood ourselves and helped us to navigate a complex change process. Our new identity is fresh and modern, and we love it more and more every day.»

Dr Narelle van der Wel - Science and Communications Officer

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