![Clés du Climat Genève](/steam/dynamic/W1siZmYiLCIvdmFyL2RmYWN0by9sb2NvbW90aXZlL3B1YmxpYy9zaXRlcy82NTJmMjY4YzM1NzNiODAwMGZjYTFkNmYvY29udGVudF9lbnRyeTY1MmYyNzhkMzU3M2I4MDAwZmNhMWQ5Zi82NTcxOWE0NzQzMTVjNDAwMGZlZTcxNTgvZmlsZXMvcGFyZW50aWRlc2lnbi1DbGVzRHVDbGltYXRfY292ZXIuanBnIl0sWyJwIiwidGh1bWIiLCIyMzA0MDAwQCJdXQ/6ce8fc50416f825f/parentidesign-ClesDuClimat_cover.jpg)
Identité visuelle | République et canton de Genève
Clés du Climat Genève
année
2022 - 2023
domaine
Transition écologique et climatique
rôle
Naming, Copywriting, Branding, Illustration, Motion Design
constat
En mai 2022, l'Agence est invitée avec 5 autres pour un pitch relatif à la campagne de communication de l'État de Genève sur le Plan Climat Cantonal 2030 et les enjeux climatiques. Un groupe de travail interdépartemental, dont la mission est de rassembler les besoins spécifiques des différents départements et services a été instauré pour coordonner cette initiative à l'échelle cantonale.
challenge
Concevoir un univers visuel, un message global et un style rédactionnel (tonalité) pour une campagne de communication interdépartementale de l’Etat de Genève sur le plan climat cantonal 2030 et les enjeux climatiques.
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/6578630d4315c4000fee71f3/files/parentidesign_ClesDuClimat_branding_campagne_moodboard.jpg?1704722212)
Symbolizing everyone's involvement
Together
![Clés du Climat - Couleurs](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/657863554315c4000fee7205/files/parentidesign-ClesDuClimat_Flag2.jpg?1702477820)
Branding
Identité Visuelle
![#genèveclimat](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/657865b44315c4000fee7226/files/parentidesign-ClesDuClimat_OldLogo.jpg?1702389228)
![Clés du Climat - Nouveau logo](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/657866134315c4000fee722f/files/parentidesign-ClesDuClimat_NewLogo.jpg?1702389291)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/657b27364315c4000fee7441/files/parentidesign_ClesDuClimat_branding_logo.jpg?1702569782)
![Clés du Climat - Clé construction](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/657b25e74315c4000fee7423/files/parentidesign_ClesDuClimat_branding_brand-mark.jpg?1702569447)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/657b29a64315c4000fee7456/files/parentidesign-ClesDuClimat_People.jpg?1702570406)
![Couleur de la marque](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/657b25b24315c4000fee741d/files/parentidesign_ClesDuClimat_branding_brand-guidelines.jpg?1702569475)
![Clés du Climat - Charte graphique](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/657985564315c4000fee7321/files/parentidesign-ClesDuClimat_CharteGraphique.jpg?1702462806)
![Faro by Luzi Type](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/65786e674315c4000fee7261/files/parentidesign_ClesDuClimat_branding_typeface.jpg?1702569692)
Cléo
Mascotte Clés du Climat
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/6578710a4315c4000fee7289/files/parentidesign-ClesDuClimat_Mascotte_2.jpg?1702392164)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/657871254315c4000fee728f/files/parentidesign-ClesDuClimat_Mascotte_3.jpg?1702461330)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/657b247e4315c4000fee7408/files/parentidesign_ClesDuClimat_branding_brand-mascot.gif?1702569087)
![Kit Mascotte](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/657b24d74315c4000fee740e/files/parentidesign_ClesDuClimat_branding_mascot_02.jpg?1702569175)
Expérience
Campagne
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278e3573b8000fca1dbc/6578753c4315c4000fee7298/files/parentidesign_ClesDuClimat_branding_campagne_00.jpg?1702562433)
![Cles Du Climat - Double F4](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/657b0b0c4315c4000fee73bc/files/parentidesign_ClesDuClimat_branding_campagne_03.jpg?1702562572)
![Cles Du Climat - F24](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/657b0ba74315c4000fee73d4/files/parentidesign_ClesDuClimat_branding_campagne_02.jpg?1702562727)
![Cles Du Climat - F4 nature](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/657b0bdd4315c4000fee73da/files/parentidesign_ClesDuClimat_branding_campagne_01.jpg?1702562781)
![Cles Du Climat - Thanks for watching](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/657b0c004315c4000fee73e3/files/parentidesign_ClesDuClimat_branding_Hands.jpg?1702562816)