![SIG - Thermique2030°](/steam/dynamic/W1siZmYiLCIvdmFyL2RmYWN0by9sb2NvbW90aXZlL3B1YmxpYy9zaXRlcy82NTJmMjY4YzM1NzNiODAwMGZjYTFkNmYvY29udGVudF9lbnRyeTY1MmYyNzhkMzU3M2I4MDAwZmNhMWQ5Zi82NTJmMjhlODM1NzNiODAwMGZjYTMxZDIvZmlsZXMvcGFyZW50aWRlc2lnbi1icmFuZGluZ19TSUctdGhlcm1pcXVlMjAzMF9jb3ZlcjQuanBnIl0sWyJwIiwidGh1bWIiLCIyMzA0MDAwQCJdXQ/171e7cecdca5a5d1/parentidesign-branding_SIG-thermique2030_cover4.jpg)
Branding & Communication | Lancement du programme Thermıque2030° de SIG
SIG - Thermique2030°
année
2021 - 2021
domaine
Énergies renouvelables
rôle
Branding, Naming, Identité Visuelle, Architecture de Marque, Campagne de Communication 360°, Digital, Motion Design
constat
En 2021, les SIG lancent l'ambitieux programme Thermıque2030° visant à réduire de 60% les émissions de CO2 grâce au développement des réseaux de chaleur et de fraîcheur à Genève.
challenge
Créer un branding et une campagne de communication percutante et émotionnelle, qui soit à la hauteur de la plus grande réalisation énergétique du canton pour les dix prochaines années.
![Planète Thermique2030°](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28403573b8000fca24c2/files/parentidesign-branding_SIG-thermique2030_moodboard.jpg?1697589900)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28413573b8000fca24d4/files/parentidesign-branding_sig-thermique2030-logo-thermique2030-concept-branding.png?1697589901)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28413573b8000fca24d7/files/parentidesign-branding_sig-thermique2030-chantiers.jpg?1697589901)
![Chauffage et refroidissement](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f283f3573b8000fca249e/files/parentidesign-branding_sig-thermique2030-tuyaux.jpg?1697589898)
![Animation Thermique2030 tuyaux](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f283f3573b8000fca24a1/files/Re_seau_infini.gif?1697589898)
![Logo mock-up Thermique2030°](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28423573b8000fca24da/files/parentidesign-branding_sig-thermique2030-brand-design.jpg?1697589901)
![250 km de réseaux thérmique°](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28403573b8000fca24b9/files/parentidesign-branding_sig-thermique2030-250km-tuyaux.png?1697589899)
![80% de CO2 en moins](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28403573b8000fca24bc/files/parentidesign-branding_sig-thermique2030-co2.png?1697589900)
![Thermique2030°, GeniLac°, GeniTerre°](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f283f3573b8000fca24aa/files/parentidesign-branding_sig-thermique2030-logo-identite-visuelle_2.gif?1697589899)
![Pictogrammes Thermique2030°](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28403573b8000fca24b3/files/parentidesign-branding_sig-thermique2030-pictogramme.png?1697589899)
Campagne
Campagne 360°
![Ceci n](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28403573b8000fca24b6/files/parentidesign-branding_sig-thermique2030-ceci-n-est-pas-une-pipe.jpg?1697589899)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28413573b8000fca24d1/files/parentidesign-branding_sig-thermique2030-logo-thermique2030-concept-communication.png?1697589901)
![F12 campagne Thermique2030°](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28403573b8000fca24bf/files/parentidesign-branding_sig-thermique2030-campagne-de-pub.jpg?1697589900)
![SIG_thermique2030_affiche](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28413573b8000fca24c8/files/parentidesign-branding_sig-thermique2030-affiche_2.jpg?1697589900)
![SIG_thermique2030_digital](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28413573b8000fca24cb/files/parentidesign-branding_sig-thermique2030-digital.jpg?1697589901)
![](/sites/652f268c3573b8000fca1d6f/content_entry652f278d3573b8000fca1d85/652f28413573b8000fca24c5/files/parentidesign-branding_sig-thermique2030-to-be-continued.png?1697589900)