ParentiDesign: the Branding Studio became Parenti & Co.
• Live - Cominmag Live #44 : Lisa Parenti, fondatrice et Managing Director de l’agence Parenti Design
• Award - #MDPub20 – Parenti Design remporte la catégorie 360°
• Work - Parenti Design donne un coup de jeune à l’identité de marque de l’agence BoomAgers
• Award - Parenti Design 2 fois sur le podium !
• Award - Une visibilité mondiale pour l’agence
Creative studio —
Branding and communication agency, made in Switzerland
Since 1995, Parenti Design has focused on developing, evolving and reinvigorating local and international brands. Our approach relies on the power of timeless design, a branding strategy and all aspects of the customer experience. It’s how we’ve built a reputation for creating brands that stand out.
Featured work
Visibility. Legitimacy. Sustainability.
École des Musiques Actuelles
Rebranding, Iconography, Signage & Motion Design
SIG - Eau de Genève
Advertising Campaign | Industrial Services
Association des communes genevoises
Visual Identity
Léman Bleu
National League | Saison 2022-2023
Fondation des Parkings
Advertising Campaign | Parkings
HES-SO Genève
Change le code !
Sother
Branding & Communication | Swiss vineyards
Genève Aéroport - Concessions commerciales
Branding & Communication | Shops & restaurants
Rhône Gestion
Branding | Asset & Wealth Management
SIG - Thermique2030°
Branding & Communication | Launch of SIG's Thermıque2030° program
ODDITY
Branding | Communication Agency
Sother
UI/UX Design
Jungle Studio
Branding | Brand Strategy Studio
Albinati Aeronautics
UI/UX Design
TPG
Advertising Campaign - Public Transport
BoomAgers
Branding - Marketing Agency
Chabrier Avocats
Branding - Law firm
Amadeus Capital
Branding - Asset Management Firm
Siena Dream Villas
Branding - Luxury rentals in Tuscany
zenGo
Branding - Public Transport Mobile Application
Alphaswiss
Branding - Wealth management advisory firm
tpgPreview
Launch Advertising - tpg mobile application
Fabbrica
Branding - Contemporary wine estate
Creaholic
Branding - Innovation factory
Albinati Aeronautics
Branding - Private Jets & Aeronautics
SEIC
Branding - Electricity, Multimedia & Installations Company
Cave de Genève
Branding - Wine Coopérative
The Business Harbour
Branding - Business Service Platform
Gallí Decoration
Branding - Interiors & Manufacture
Notz Stucki
Branding - Asset & Wealth Management
Castiglion del Bosco
Branding - Hospitality, Golf Resort & Wine
Le dolcezze di Nanni
Branding - Cantucci, Ricciarelli, Amaretti, Panforte di Siena
Expertise —
You don’t do things like everyone else. We don’t either.
Count on our more than 25 years of experience, embodied by the success of over 1,000 projects for leading companies in Switzerland and throughout Europe. In an increasingly competitive market, we’re ready to help you define, redefine or refine your brand and abidingly assert its difference.
Awards
Les awards c’est comme le fromage, à vous d’en tirer la conclusion
Services
Our branding approach rests on 4 pillars. Strategy: the essence of a brand. Design: its appearance. Communication: what it says. Experience: what it conveys.
What’s conceived well begins by being stated clearly. That’s why, before we undertake any visual approach, we get to know you through a rigorous discovery process that includes:
- Customer insight and understanding
- Competitive analysis
- Positioning
- Value proposition
- Customer experience strategy
- Digital strategy
- Brand Architecture
Above all, we’re passionate about design – balance, perspective, movement, harmony. We’re even more excited when the work we create is a true reflection of your brand and strategy. The types of design we work on include:
- Visual identity
- Logo development
- Naming
- Baseline
- Brand guidelines
- Stationery
- Tone-of-voice
What’s a strong brand worth if it isn’t seen? We make sure it gets noticed by your audience in a variety of ways:
- Advertising
- 360° Campaigns
- Social Media
- Print / OOH
- Digital / DOOH
Beyond strategy and design is a whole world of communications where your brand lives and interacts with clients. Our team works in all these mediums:
- UX Design
- Web Design
- App Design
- Editorial Design
- Signage
- Motion Design
- Packaging
- Brand Content
Clients
Brands we’ve helped shape.
