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Elevating your brand to become desirable through design.

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Creative studio —

Branding and communication agency, made in Switzerland

Since 1995, Parenti Design has focused on developing, evolving and reinvigorating local and international brands. Our approach relies on the power of timeless design, a branding strategy and all aspects of the customer experience. It’s how we’ve built a reputation for creating brands that stand out.

Featured work

Visibility. Legitimacy. Sustainability.

Expertise —

You don’t do things like everyone else. We don’t either.

Count on our more than 25 years of experience, embodied by the success of over 1,000 projects for leading companies in Switzerland and throughout Europe. In an increasingly competitive market, we’re ready to help you define, redefine or refine your brand and abidingly assert its difference.

Awards

Les awards c’est comme le fromage, à vous d’en tirer la conclusion

Services

Our branding approach rests on 4 pillars. Strategy: the essence of a brand. Design: its appearance. Communication: what it says. Experience: what it conveys.

What’s conceived well begins by being stated clearly. That’s why, before we undertake any visual approach, we get to know you through a rigorous discovery process that includes:


  • Customer insight and understanding
  • Competitive analysis
  • Positioning
  • Value proposition
  • Customer experience strategy
  • Digital strategy
  • Brand Architecture


Above all, we’re passionate about design – balance, perspective, movement, harmony. We’re even more excited when the work we create is a true reflection of your brand and strategy. The types of design we work on include:


  • Visual identity
  • Logo development
  • Naming
  • Baseline
  • Brand guidelines
  • Stationery
  • Tone-of-voice


What’s a strong brand worth if it isn’t seen? We make sure it gets noticed by your audience in a variety of ways:


  • Advertising
  • 360° Campaigns
  • Social Media
  • Print / OOH
  • Digital / DOOH


Beyond strategy and design is a whole world of communications where your brand lives and interacts with clients. Our team works in all these mediums:


  • UX Design
  • Web Design
  • App Design
  • Editorial Design
  • Signage
  • Motion Design
  • Packaging
  • Brand Content


Clients

Brands we’ve helped shape.

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