Launch Advertising - tpg mobile application
tpgPreview
year
2019 - 2020
domain
Public transport
role
Digital Campaign
assessment
tpgPreview is a new app “all in one” that presents an overview of the transportation network in real time, displays schedules and itineraries as well as allowing you to buy your transport ticket on your smartphone.
challenge
Imagining a launch campaign promoting the app in an intuitive and spectacular way so that the emphasis lies on the app’s main advantages in an offbeat tone.
Concept
Use of animal visuals to highlight the app’s main advantages in two short videos. The first choice of an eagle (Sherkan, the Geneva Servette Hockey Club mascot) to convey the magnitude of the overview utility, and the second, with a cheetah, to suggest the speed of purchase.
SPOT
Advertising
Communication
Applications
TESTIMONIAL
«Lorsque Parenti Design nous a proposé de travailler avec l’Aigle Sherkan, nous avons trouvez ceci très logique, et avons tout de suite été séduits.»
Jenoe Shulepov, Responsable Communication TPG, 2019
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