TPG

Advertising campaign for the tpg mobile application

TPG

year

2019 - 2020

domain

Public transport

role

Digital Campaign

assessment

tpgPreview is a new app “all in one” that presents an overview of the transportation network in real time, displays schedules and itineraries as well as allowing you to buy your transport ticket on your smartphone.

challenge

Imagining a launch campaign promoting the app in an intuitive and spectacular way so that the emphasis lies on the app’s main advantages in an offbeat tone.

 

Concept

Use of animal visuals to highlight the app’s main advantages in two short videos. The first choice of an eagle (Sherkan, the Geneva Servette Hockey Club mascot) to convey the magnitude of the overview utility, and the second, with a cheetah, to suggest the speed of purchase.

 

SPOT

Advertising

Spot - Eagle Sherkan
 
 
 
 
 

Communication

Applications

 
 
 
 

TESTIMONIAL

«Lorsque Parenti Design nous a proposé de travailler avec l’Aigle Sherkan, nous avons trouvez ceci très logique, et avons tout de suite été séduits.»

Jenoe Shulepov, Responsable Communication TPG, 2019

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