Terre de Culture
Cave de Genève
2015 - 2017
Strategy, Advertising, Editorial Design, Special Event Management, UX/UI design, Photography, Iconography, Copywriting, Illustration
Logo & Label design by Tosi comunicazione
La Cave de Genève (CdG) is the leader in the 3d wine-producing canton of Switzerland, which makes it a key player on the Swiss wine scene. However, in 2014, its reputation was very much below the quality of its products. Therefore, CdG re-defined its brand inside out; from re-structuring the wine ranges, to designing the entire visual identity and defining a new communication strategy.
CdG needed to stand out on the Swiss wine scene as a leading quality wine brand.