Cave de Genève

Terre de Culture

Cave de Genève

year

2015 - 2017

domain

Viticulture

role

Strategy, Advertising, Editorial Design, Special Event Management, UX/UI design, Photography, Iconography, Copywriting, Illustration 
Logo & Label design by Tosi comunicazione

assessment

La Cave de Genève (CdG) is the leader in the 3d wine-producing canton of Switzerland, which makes it a key player on the Swiss wine scene. However, in 2014, its reputation was very much below the quality of its products. Therefore, CdG re-defined its brand inside out; from re-structuring the wine ranges, to designing the entire visual identity and defining a new communication strategy.

challenge

CdG needed to stand out on the Swiss wine scene as a leading quality wine brand.

brand strategy

Link the Cave de Genève brand to its cultural heritage.

Cave-de-Geneve_Geneva-gravures
GENEVA HISTORIC GRAVURES
Cave-de-Genve_New-Labels
NEW LABELS BY TOSI COMUNICAZIONE
 

Brand Communication

The history of Geneva is the source of storytelling for Cave de Genève.

 
Cave-de-Geneve_Annonce-Presse
Press Advertising
Cave-de-Geneve_Tresor-Brochure
Trésor Brochure
Cave-de-Geneve_Clemence-Brochure
Clémence Brochure

BRAND EXPERIENCE

Consistency reinforces Cave de Genève’s visibility 360°.

 
Cave-de-Genve_Mailing
Mailing
Cave-de-Genve_Illustration
Illustrations
Cave-de-Genve_Packshots
Packshot
Cave-de-Genve_Iconography
Iconography

BRAND EXPERIENCE

Event Management

Cave-de-Genve_Roll-Ups
Roll-ups
Cave-de-Geneve_Tresor-launch-event
TRÉSOR HUNT FLYER
Cave-de-Geneve_Tresor-launch-event
Trésor launch event

BRAND EXPERIENCE

Digital

Cave-de-Geneve_Webdesign
Website + e-Shop fully responsive
Cave-de-Genve_eShop
eShop
Cave-de-Geneve_Social Media Setup and Community Management
Social Media Setup and Community Management

TESTIMONIAL

«Parenti Design a accompagné la marque dans une nouvelle direction stratégique avec le but d’augmenter la valeur perçue. Le travail de création visuelle qui s’en est suivi sous notre direction a pleinement contribué à atteindre le but fixé.»

Didier Fischer, président du conseil d'administration

✂️
next project Gallí Decoration

contact us

Call us for a
brand new brand!