Work in progress...

en | fr
Cave de Genève

Branding - Wine Coopérative

Cave de Genève

year

2015 - 2017

domain

Viticulture

role

Strategy, Advertising, Editorial Design, Special Event Management, UX/UI design, Photography, Iconography, Copywriting, Illustration 
Logo & Label design by Tosi comunicazione

assessment

La Cave de Genève (CdG) is the leader in the 3d wine-producing canton of Switzerland, which makes it a key player on the Swiss wine scene. However, in 2014, its reputation was very much below the quality of its products. Therefore, CdG re-defined its brand inside out; from re-structuring the wine ranges, to designing the entire visual identity and defining a new communication strategy.

challenge

CdG needed to stand out on the Swiss wine scene as a leading quality wine brand.

BRAND EXPERIENCE

Digital

Brand Communication

The history of Geneva is the source of storytelling for Cave de Genève.

Cave-de-Geneve_Annonce-Presse
Press Advertising

brand strategy

Link the Cave de Genève brand to its cultural heritage.

Cave-de-Geneve_Geneva-gravures
GENEVA HISTORIC GRAVURES

BRAND EXPERIENCE

Consistency reinforces Cave de Genève’s visibility 360°.

Cave-de-Genve_Mailing
Mailing

BRAND EXPERIENCE

Event Management

Cave-de-Geneve_Tresor-launch-event
TRÉSOR HUNT FLYER
Cave-de-Geneve_Tresor-launch-event
Trésor launch event
Cave-de-Genve_Roll-Ups
Roll-ups
Cave-de-Geneve_Exhibition-Stand-Design
Exhibition stand design

TESTIMONIAL

«Parenti Design a accompagné la marque dans une nouvelle direction stratégique avec le but d’augmenter la valeur perçue. Le travail de création visuelle qui s’en est suivi sous notre direction a pleinement contribué à atteindre le but fixé.»

Didier Fischer, président du conseil d'administration

Discover even more projects

contact us

Call us for a
brand new brand!

Newsletter —