 
Branding - Private Jets & Aeronautics
Albinati Aeronautics
year
2013 - 2017
domain
Charter Services, Aircraft Management, Sales & Acquisitions
role
Strategy, Logo Design, Editorial Design, UX/UI design, Photography, Iconography, Copywriting
assessment
Albinati Aeronautics (AA) is a private aviation company. So far, it developed organically in its environment thanks to the reputation of its founder, Stefano Albinati. In 2013, AA must build awareness outside of its circle.
challenge
Build the Albinati brand, capitalizing on the founder’s essential traits:
- Expertise as an aviation professional
- Relentless pursuit of Excellence
- Passionate Enthusiasm
 
brand strategy
Stand out by sharing the passion for flying.
 
Exploring
 
original logo
 
new logo
Visual guidelines - fonts
Visual guidelines - fonts
Visual guildelines - Technical information
 
 
 
 
Stationery
 
Williamine Labels
 
Bags
brand experience
The ascensional triangle represents AA’s aspiration for aerodynamics.
brand experience
Advertising
 
 
Presse Advertising
brand experience
Digital
 
 
UX/UI Design
brand experience
Design Editorial
 
Brochure
Brochure
Brochure
Brochure
Brochure
Brochure
Brochure