Alphaswiss

Wealth management advisory firm

Alphaswiss

year

2018

domain

Asset Management, Direct Investments, Wealth Planning

role

Strategy, Logo Design, Visual Identity, UX/UI Design, Digital Development, Motion Design

assessment

Alphaswiss is a team of sharp, talented and innovative individuals that’s emerged from the often mystifying world of independent asset management in Geneva. Together, they serve the demanding needs of high net worth clients and entrepreneurs.

challenge

Shape the brand to fully convey the company’s character and charisma and help them stand out from an imposing crowd.

BRAND STRATEGY & DESIGN EVOLUTION

Convey the team’s friendly personality and singular expertise. Inspiration emerges from the unlikeliest of places. As we explored logo designs, one stylized high-flying idea rose to the top – representing a team of expert flyers, moving forward together and soaring in the same direction.

 
 
alphaswiss_brand-identity_exploring
Exploring
alphaswiss_original-logo
Original logo
alphaswiss_new-logo
New Logo
 
 
 
 
 
 
alphaswiss_brand-stationery
Stationery
alphaswiss_corporate-folder
Corporate Folder
alphaswiss_brochure
Corporate Brochure
 

BRAND COMMUNICATION

Strong team presence and the edgy Alpha symbol are the brand’s communication vehicles.

 
 
 

Brand Experience

Digital

alphaswiss_website
Digital strategy - User Experience Design and User Interface design - alphaswiss.com
alphaswiss_website-mobile
MOBILE VERSION OF THE WEBSITE
Animated Pattern
Corporate animation: www.alphaswiss.com

TESTIMONIAL

«Instead of giving us just trendy design, the Parenti team took care to understand who we are and lead us through the journey of developing our brand»

Yann Labry, CEO of the executive board member - 2018

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