BoomAgers

The Boomagers Makeover

BoomAgers

year

2019

domain

Marketing agency

role

Brand identity, UI/UX Design, Motion Graphics

assessment

BoomAgers is a leading New York agency that creates ageless communications for boomers, but their brand design was sending another message.

challenge

Refresh BoomAger’s brand identity to show its clients that it is contemporary, dynamic and vibrant, and pre-empt the perception of an agency for old people, run by older people, with dated thinking.

BRAND STRATEGY & DESIGN EVOLUTION

Refresh the brand identity to reflect the lively and vigorous spirit that BoomAgers bring to their creative work.

original-logo
Original logo
new-logo
New Logo
 
boomagers-symbol
 
logo-dark
 
boomagers_logo
 
boomagers_sign
 
boomagers_mug
 
boomagers_stationary
 
boomagers_logo_concept
 
boomagers_logo_concept
 
 
boomagers-presentation-template
 

EXPERIENCE

Design Digital

Discover website on: www.boomagers.com
Boomagers_reponsive-design
 
 
boomagers_brand-illustrations
 
Brand_iconograpghy
 

TESTIMONIAL

«As a New York based enterprise, we had all of the brand design expertise we could have asked for, right at our doorstep. But we chose to work with Parenti Design in Geneva because their creative sensibilities and aesthetic are truly best-in-class. They were masterful in reimagining our brand and putting it on the world's stage where it has shined.»

Peter Hubbell, CEO, 2020

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