Branding - Contemporary wine estate
Fabbrica
year
2016 - 2019
domain
Contemporary wine estate
role
Strategy, Logo Design, Label Design, Packaging, Visual Identity, Events, UX/UI design, E-commerce website and Print Communication
assessment
Fabbrica is a new wine estate located in the area of Pienza, Tuscany. Fabbrica is definitely a free and modern project. It is led by a creative team, passionate about contemporary art, and is free of any tradition or heritage. In 2017, Fabbrica needs to create its brand for launch.
challenge
Stand out with a creative concept to face the long-established Tuscan wine superstars.
brand strategy
Design Fabbrica like a contemporary art project.
Packaging
Wine labels
An artistic project
The concept takes form little by little together with the artists and with the support of a select group of fans. The cellar inauguration and the launch of every new wine are approached like art openings. The wine is the exhibit and the cellar is its museum.
Packaging
Olive oil
Photography
Portraits
photography
The concept is transmitted by an equally artistic photographic project, for Fabbrica to shine among the broader circle of wine and arts lovers.
Digital
Website
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