Fabbrica

Contemporary wine estate

Fabbrica

year

2016 - 2018

domain

Contemporary wine estate

role

Strategy, Logo Design, Label Design, Packaging, Visual Identity, Events, UX/UI design, Print

assessment

Fabbrica is a new wine estate located in the area of Pienza, Tuscany. Fabbrica is definitely a free and modern project. It is led by a creative team, passionate about contemporary art, and is free of any tradition or heritage. In 2017, Fabbrica needs to create its brand for launch.


challenge

Stand out with a creative concept to face the long-established Tuscan wine superstars.


brand strategy

Design Fabbrica like a contemporary art project.

Fabbrica_Brand_identity_research
Exploring
Fabbrica_cinema_4d
Creation of the symbol in 3D
Fabbrica_new_logo
new logo
 
Fabbrica Logo Mockup
 
Fabbrica_360_symbol
360° symbol
Fabbrica Business card
Business card
Fabbrica_symbol
Variations of the symbol
Fabbrica_color_symbol
Variations of the colors for labels

Packaging

Wine labels

An artistic project

The concept takes form little by little together with the artists and with the support of a select group of fans. The cellar inauguration and the launch of every new wine are approached like art openings. The wine is the exhibit and the cellar is its museum.

Fabbrica Labels design
Labels
Prototipo bottles 1/2/3, Syrah & Bianco
Fabbrica Carton box & Bottle
Carton box and bottle

Packaging

Olive oil

Fabbrica olive tree
 
Fabbrica Olive Bottle Carton
Olive oil packaging
Fabbrica Olive Bottle
Olive oil bottle
Fabbrica olive tree
 

Photography

Portraits

photography

The concept is transmitted by an equally artistic photographic project, for Fabbrica to shine among the broader circle of wine and arts lovers.

Digital

Website

 
Fabbrica phone website with e-shop
Responsive website and e-shop
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