Branding - Luxury rentals in Tuscany
Siena Dream Villas
year
2018
domain
Travel & Resorts
role
Brand Identity, UI Design, Graphic Guidelines, Photography, Video, Drone
assessment
A magical place, a confidential high-end address, but whose communication potential is not fully exploited.
challenge
Transposing all the charm of a thousand-year-old estate into a contemporary lifestyle.
Strategy
Position the Serravalle estate as the ultimate Italian luxury villa vacation experience.
TESTIMONIAL
«How to communicate on a millennial domain to a 21st century clientele. From the positioning strategy, the visual identity was naturally drawn around the estate’s coat of arms. On this basis, the practical and contemporary website, supported by a digital strategy, succeeded in the challenge of making the rental villas highly visible to Internet users. A success from the first season!»
SienaDream CEO, 2018
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