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The Business Harbour

Branding - Business Service Platform

The Business Harbour

year

2015 - 2016

domain

Business Service Platform

role

Strategy, Logo Design, Visual Identity, UX/UI design, Print Design, Photography, Iconography

assessment

ICS is a 15 yo and growing international accounting firm based in Geneva. SLC is a salary hosting company which is part of ICS but legally independent. In 2014, both companies need to overhaul their communication to continue growing.

challenge

Develop a consistent and compelling image for ICS and SLC that reflects their competitive advantage: the two companies together gather a dedicated, multi-competent and international team on the Quai du Mont Blanc.

Brand Experience

Digital

Brand experience

Print

The Business Harbour - Visual Guidelines - Fonts
Visual Guidelines - Fonts
 
The Business Harbour - Stationery
Stationery

Brand Strategy

Gain emotional value: Feature the business, multi-service point of sale as a home port.

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