zenGo

Public Transport for Geneva and Lausanne

zenGo

year

2019

domain

Mobility as a Service

role

Logo design, visual identity, motion design, print, app design, website design and UX, communication

Illustrations by Florian Zumwald: tsoom.ch

assessment

Public Transport for Geneva (TPG) and Lausanne (TL) need to brand their new offer combining public transport to other means of transport.

challenge

Design a logo and visual identity that suits the two main clients and their partners and can be adapted to different markets while remaining highly recognizable. 

BRAND STRATEGY

The G in the logo is an arrow representing motion and mobility. The color gradients change according to the market, with orange for Geneva (TPG) and blue for Lausanne (TL).

Creative exploring
Global logo
zenGo TPG (Genève)
Geneva logo (TPG)
zenGo TL (Lausanne)
Lausanne logo (TL)
 

Visual Identity

Color gradients reminiscent of the logo represent seamless multimodal journeys in a zen, isometric city.

Visual Identity

Illustrations

Illustrations of Geneva and Lausanne
Sketches for isometric landmarks
Isométrie zenGo
Isometric perspective (by Stefan Behrendt)
Geneva leaflet
Lausanne leaflet

Brand Experience

Digital

Webapp icon
Zengo
App - Splashscreen
App design zengo
App design
zenGo token
zenGo token
UI kit zenGo
User interface kit
Landing page : www.zengo.ch
 

Animation

Motion design

 
Storyboard
Storyboard 
After Effect
After Effect
Animation introducing zenGo

TESTIMONIAL

«Pas facile de bien comprendre le positionnement de marque de zenGo et de trouver le ton juste pour transmettre les valeurs d’innovation, de changement et de mobilité durable. A la suite d’un concours passionnant, Parenti Design est nettement sortie du lot grâce à sa compréhension limpide des valeurs associées à notre marque. Les étapes qui ont suivi ont nécessité un travail important et de nombreux délais où la flexibilité et la rigueur de Parenti ont été des atouts indéniables.»

Jenoe Shulepov, Head of Communication - TPG, 2019

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